The project consisted of doing research into different brands and companies to find one that could benefit from a redesign. AMC Theaters was chosen because it had been a while since they had a redesign. Their new brand identity consisted of a new logo, stationery set, popcorn bag, raffle tickets, and an email alert. The raffle tickets were a new idea of mine introduced to encourage more people to come to theaters. People could enter to win a free movie viewing.